from the journal

Have fun + do good

PIRIC Goodness Experiment

By now, hopefully you've caught our drift: PIRIC is all about experience and experiment. Our name is derived from the word empirical:

empirical - adjective

:derived from or guided by experience or experiment

To celebrate this, and to highlight all of the little random acts of kindness you and your family give the world on the regular, we've created the GOODNESS EXPERIMENT.

The mission is simple: do good for the chance to win.

Here's how it works:

  1. Follow us on Instagram (@gopiric).
  2. Document your family, your child, heck, even your dog, doing GOOD in the world. Picking up trash, giving your elderly neighbor a card, opening the door for someone - the skies the limit and we can't wait to see all the good you dream up.
  3. Post a photo or a video or any image that illustrates the good action onto your IG wall or into your IG stories.
  4. Tag @gopiric and hashtag #goodnessexperiment
  5. We will enter you into a monthly drawing to win an animal adoption from the World Wildlife Fund in your name. Your prize will come complete with an adoption certificate, plush stuffy, and the best part is that you can choose the animal you adopt.

Each month, we'll do a random drawing and if you're the winner, we'll be in touch via IG