What we're doing

We want to give children a platform to step into their power. We want to ensure all kids, everywhere, have access to public lands. We want to do our part in creating a future where our grandchildren's grandchildren experience climate security, not become climate refugees. We want to make products that help elevate experiences and we want to make sure those products give more than they take from the earth.

Partnering for Change


As a proud member of 1% for the Planet, we're committed to donating at least 1% of total annual sales (not profit) to environmental organizations who are doing the work to ensure our collective wellbeing.


Protecting our public land is central to our mission. By partnering with The Conservation Alliance, we're helping do just that. Since its inception, The Conservation Alliance has protected over 73 million acres of wilderness.


Climate + inclusivity in the oudoors

PIRIC is committed to focusing our mission on these two areas. Every quarter we will highlight non profit organizations we are supporting and the extent of our impact.
impact + action

Heading into 2022, we will begin the process to become Climate Neutral certified - which will help us reduce our carbon footprint and responsibly offset the rest, and also a B-Corp - which will help us stay mission focused on people and the planet. Stay tuned, a happy dance awaits.