Sustainability is baked into our DNA. It’s also a buzzword that has been gaslighted over the last few decades in the name of "corporate responsibility". This gaslighting has ignited a generation of young people to shine a bright light on these inauthentic attempts to be perceived as “green”. New cultural norms have forced companies to really examine their behaviors and come clean about their supply chains.

Under a magnifying glass (even of your own making), it's easy to feel paralyzed by imperfection/perfection. We let it stop us for a very long time. But you’ve heard the saying “don’t let the perfect be the enemy of the good”? We'll never get anywhere if we don't start somewhere. So here we are, starting, doing everything we can to move forward in a way that honors our values and that builds a culture of continuous improvement.